Born in Mazatlan, Sinaloa Mexico, José Rodolfo Loaiza Ontiveros is a talented artist whose work focuses on the manipulation of popular images and pop icons, with influences of Pop Art, and Lowbrow Art. Starting his career in 1998 as a self-taught artist, Rodolfo’s first solo show was in 2001, and since then he has been getting steady work. His formal education in art began in 2002 when he began attending various workshops. The artist has a degree in Graphic Design from the University ITESUS. He has taken courses in painting, drawing, printmaking, and sculpture at Centro Municipal de Artes de Sinaloa (CMA).