You might have noticed there’s something wrong with this bike. Or you might have not.
This bicycle is missing a very important part of its frame and it would immediately break if it actually existed and someone tried to ride it.
Let me explain everything from the beginning:
back in 2009 I began pestering friends and random strangers. I would walk up to them with a pen and a sheet of paper asking that they immediately draw me a men’s bicycle, by heart. Soon I found out that when confronted with this odd request most people have a very hard time remembering exactly how a bike is made. Some did get close, some actually nailed it perfectly, but most ended up drawing something that was pretty far off from a regular men’s bicycle.
Little I knew this is actually a test that psychologists use to demonstrate how our brain sometimes tricks us into thinking we know something even though we don’t.
I collected hundreds of drawings, building up a collection that I think is very precious. There is an incredible diversity of new typologies emerging from these crowd-sourced and technically error-driven drawings. A single designer could not invent so many new bike designs in 100 lifetimes and this is why I look at this collection in such awe.
I’m an Italian/American designer in his mid thirties. Currently I’m based in Bologna.
As a professional I carry out projects of different nature as you might have already noticed browsing this website. My client works and personal projects tend to cross the borders between product design, graphics, and illustration.When not totally uncalled for I also like to add a humorous twist. Therefore the only criterion I chose to categorize my projects is the scale on which they were produced. The three galleries all contain works of different kinds, not all of which could be easily categorized as merely graphics, product or illustration.
I am also professor at the university of Ferrara (Italy) where I teach in two different product design courses.
